Logo

Use KNL logo with colored element always when possible. For colourful backgrounds use logo with solid color.

Logo with element on top

Sometimes logo can be used with element on top of KNL. This variation is only for situation when there is no enough lateral space.

Download logo files

Colour palette

Primary colours in KNL brand is dark blue and secondary green. Blue, green and highlight colours are familiar from Northern lights which was inspiration when choosing the colours.

KNL Primary blue

HEX #20436b

RGB 32 / 67 / 107

CMYK 95 / 72 / 32 / 20

KNL Secondary green

HEX #2ef1c7

RGB 46 / 241 / 199

CMYK 59 / 0 / 38 / 0

Highlight 1

HEX #4ccff5

RGB 76 / 207 / 245

CMYK 60 / 0 / 4 / 0

Highlight 2

HEX #c071d3

RGB 192 / 113 / 211

CMYK 40 / 62 / 0 / 0

Light Neutral

HEX #f5f5f5

RGB 245 / 245 / 245

CMYK 5 / 4 / 4 / 0

Dark Neutral

HEX #000000

RGB 0 / 0 / 0

CMYK 91 / 79 / 62 / 79

Typography

Outfit font will be used for all digital and printed marketing materials and other documentation. Outfit font family can be downloaded free from web for internal and external use. Outfit Bold is used in the first (H1) and Outfit Medium second (H2) and third (H3) level titles and Outfit Extra light in a body text. Outfit Light can be used in big and prominent headings in print and online.

Typography example:

H1, Outfit Bold

H2, Outfit medium

H3, Outfit medium

Body text, Outfit extra light

Outfit Bold

ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö 1234567890

Outfit ExtraLight

ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö 1234567890

Use the Outfit font family always when available. Replacement fonts are Arial Bold and Regular.

Download Outfit

For more information

All questions about brand guidelines should be directed
to the KNL Marketing:
 marketing@nullknl.fi

Thank you!