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Logo
Use KNL logo with colored element always when possible. For colourful backgrounds use logo with solid color.
Logo with element on top
Sometimes logo can be used with element on top of KNL. This variation is only for situation when there is no enough lateral space.
Colour palette
Primary colours in KNL brand is dark blue and secondary green. Blue, green and highlight colours are familiar from Northern lights which was inspiration when choosing the colours.
KNL Primary blue
HEX #20436b
RGB 32 / 67 / 107
CMYK 95 / 72 / 32 / 20
KNL Secondary green
HEX #2ef1c7
RGB 46 / 241 / 199
CMYK 59 / 0 / 38 / 0
Highlight 1
HEX #4ccff5
RGB 76 / 207 / 245
CMYK 60 / 0 / 4 / 0
Highlight 2
HEX #c071d3
RGB 192 / 113 / 211
CMYK 40 / 62 / 0 / 0
Light Neutral
HEX #f5f5f5
RGB 245 / 245 / 245
CMYK 5 / 4 / 4 / 0
Dark Neutral
HEX #000000
RGB 0 / 0 / 0
CMYK 91 / 79 / 62 / 79
Typography
Outfit font will be used for all digital and printed marketing materials and other documentation. Outfit font family can be downloaded free from web for internal and external use. Outfit Bold is used in the first (H1) and Outfit Medium second (H2) and third (H3) level titles and Outfit Extra light in a body text. Outfit Light can be used in big and prominent headings in print and online.
Typography example:
H1, Outfit Bold
H2, Outfit medium
H3, Outfit medium
Body text, Outfit extra light
Outfit Bold
ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö 1234567890
Outfit ExtraLight
ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ
abcdefghijklmnopqrstuvxyzåäö 1234567890
Use the Outfit font family always when available. Replacement fonts are Arial Bold and Regular.
For more information
All questions about brand guidelines should be directed
to the KNL Marketing and communications
eliisa.mattila@nullknl.fi | +358 44 493 7709
Thank you!